Digital Identity and Winning Customer Trust


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The 2019 Identity Conference gathered together intellectual leaders from various disciplines to discuss best practices for digital identities. Renowned speakers, networking opportunities, and hands-on presentations and demos were some of the features of the must-attend event. The venue was also filled with many entrepreneurs looking to push profitable growth via digital networks. There were discussions about outcomes from research on digital identity, including how to improve its strategies and policies, how to strengthen data security and privacy, and how to win customer trust. Some tips about the latter are discussed below.

Importance Of Digital Identity Management

The era that we live in today values data so much, although we know that if something has value, this something also has its risks. For example, the fact that 60% of companies don’t succeed once it has been cyber-attacked within six months from its launch. Hackers, user errors, malicious software, and online malpractices all affect digital identification data that providers gather or store. For a business that gathers or stores client information, security is crucial to winning and keeping customer trust.

To win customer trust:

Provide Limitations To Acquiring Data.

Data is not in use constantly, which is why everyone must not access sensitive customer data – at least not all the time. Providing field-level encryption enables you to create access based on a specific person’s role, which means that this encryption has the capacity of encrypting data within specific data fields. This makes data unreadable to those who lack access or the codes to decrypt the particular data.

Collect Only What Is Necessary.

A lot of businesses quickly collect various customer data even while still on the registration process. As a provider, you should take time to think about how and why you will use this data – or find out the right time to gather this data so that you won’t have problems. Gathering unnecessary information is a waste of resources, plus it increases the likelihood of identity theft. Also, collecting too much information leads to customer abandoning their registration, as this slackens the process and also feels intrusive.

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Have A Need For Safer Authentication.

There are already plenty of tech-savvy users nowadays looking for personal information, most of them unaware of this affects security. To lessen the risk, it is vital to invest in setups that allow a higher level of protection, like a more demanding standard in password creation. Multifactor authentication is one of these systems that utilizes a call-in code or SMS as an extra precaution.

Show Respect To Your Customers.

Before, digital identity management practices were less respectful of client privacy. However, it is different now, as clients have become aware of their rights and their demands have increased; hence, the emergence of compliance regulations. Compliance regulations necessitate a business to keep in touch with their customers as to why their data is gathered, who gathers it, and what it is for. These regulations also demand consent before collecting their information.

Hashing And Data Encryption Must Be An Investment.

When data is traveling from one server to the other, it is where this data is most susceptible to theft. For this reason, you must protect your clients by encrypting this data while it is in transit for utmost client protection. Similarly, encryption, while data is at rest, is required for compliance issues and data governance. But if we talk about hackers, we know that they can decode anything that has a code, which is why one-way hashing for preventing this from happening should be done. An important tip when administering encryption both in transit and at rest is to be sure that you are utilizing a system with an ISO 27001 certificate to guarantee that your system is compliant with the standard guidelines for risk management and data security.

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As a bonus, here are two common misconceptions around digital identity management.

You just gather customer ideas from forms and surveys.

Yes, this may be true. Having your customers fill out surveys has been one of the most common ways to get their insights on something. Another means is using an ID to determine customer behavior. However, we must also think about those customers who have multiple gadgets, those who access the web using many IP addresses, or those who have separate digital identification cards at home and work. For this, you will need to collect all data and store them in one place. But just how will you do that?

This can be done by using a CIAM, or a Customer Identity And Access Management software. Through this software, you can acquire substantial information from multiple sources. Even if you use anonymous user data, you can still make a customer identity. You can also collect data through progressive profiling, wherein customers naturally share their personal information.

You only need consumer behavior analytics.

Because of the marketing sector’s dependence on user experience mapping, content engagement, and session analytics, this belief is widespread. As a result, a lot of businesses wrongly think that behavioral data is the only thing they need for them to succeed in digital identity management, which is so not true.